Get to know me!

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Final year Ph.D. candidate in international marketing and strategy, with a research focus on the interplay between strategy and international business in the realm of reverse internationalization, encompassing international exit and re-entry dynamics. My thesis delves into the role of specific capabilities and their combinations in shaping a firm's international exposure across various overseas markets and portfolios. The thesis is multi-method and involves extensive use and database curration.

Concurrently with my thesis, I'm collaborating on three manuscripts with my supervisory team, and my work was accepted for presentations at esteemed international conferences: AMA Global Marketing and AIB Annual Meeting. Among my achievements, I am honored to be a 2024 AMA-Sheth Doctoral Consortium Fellow as representative of Cardiff Business School, and part of the inaugural cohort of the prestigious AIB CIBER Doctoral Academy, as one of only 13 global doctoral scholars selected.

Since September 2022, I have been a postgraduate tutor at Cardiff Business School, delivering tutorials across six marketing and management modules at undergraduate and master’s levels. My services were sought after by a number of established academics. Committed to excellence in teaching, I continuously engage in pedagogical training and have attained an Associate Fellowship of Advance Higher Education.

Before joining academia, I earned an MA in Corporate Communications, Marketing, and PR from the University of Leeds, supported by the prestigious Chevening Scholarship (FCDO). Additionally, I hold a BSc in E-business and boast over five years of hands-on experience in project management, consultancy, communications, and events management, within the non-governmental sector and SMEs.