Get to know me!

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Researcher and educator in international marketing and strategy, and a recent graduate of Cardiff University, UK. I earned my Ph.D. in Business and Management there, with a thesis that reveals the organisational and strategic imperatives guiding firms’ entry, exit, and re-entry into international markets. I also hold an MA in Corporate Communications, Marketing, and PR from the University of Leeds, awarded under a Chevening Scholarship.

My research focuses on international marketing strategy, strategic management, and sustainability, with a particular emphasis on how firms adapt and respond to evolving global market conditions. My current studies examine the capabilities and resource redeployment in firms’ market exit and re-entry behaviors, as well as sustainability strategies in the hospitality sector.

In my teaching role at Cardiff Business School, I have developed and delivered modules in Creativity and Innovation, Global Marketing, Understanding Organisations, and Business Design, among others, across undergraduate, master's and executive education. My contributions are recognized with an Associate Fellowship from the Higher Education Academy.

Beyond academia, I consult on internationalization strategies and mentor Macedonian businesses through the Macedonia 2025 Initiative, along with engaging in various leadership and community service roles. I regularly present at leading international conferences, underscoring my dedication to impactful research. I am an active member of the first cohort of the AIB-CIBER Doctoral Academy.